If the idea of a music festival as an occult working or pagan mass conjuring sounds paranoid and crazy to the reader, I suggest listening to tunes like
this one from Black Widow- a band (pictured above) who built their stage show around Satanic themes, and medieval ideas about witchery culled from the pages of
The Malleus Maleficarum. Black Widow was playing the main stage at the festival, and the linked song “Come to the Sabbat”, with its chanting refrain, is largely what inspired this whole idea. You see, when I talked to Steve Berg I said that the lyrics were “Come, come, come to the Sabbat, Come to the Sabbat, Satan SAM”- which of course drew a direct line to the ghostly entity of all colours. This, however, was an example of a mondegreen – something misheard which changes the overall meaning of, in this case, a song. What the band is actually chanting is “Satan’s THERE”. Regardless, the song, and the band’s generally vibe, illustrate the potential for a call back to the ancient days of mass ritual and observation. A recent
archaeological discovery gives some idea of how large-scale events like this may have mirrored ancient gatherings, with “Sabbats” or certain seasonal observations being important to survival, and tribal unity. It’s worth mentioning that the Sandown Sam encounter occurred near Beltane, one of the more important pagan sabbats. Beltane traditions through the ages include bonfires, animal sacrifice, dancing around the Maypole, and visiting holy wells.

While I had embarrassingly been mistaken, something I try not to be too often, about the lyrics to “Come to the Sabbat”, my other example of the use of the name Sam in 60s psych rock still stood- the song “Lucifer Sam” by Pink Floyd, which appeared on their debut album Piper at the Gates of Dawn. Floyd was not playing at the Isle of Wight that year, but members of the band were there, occasionally working behind the scenes to manage sound. The album name alone, for the debut effort centered on the songs and dreams of lead singer / guitarist Syd Barrett is a reference to Pan, the Greek nature deity. More specifically, it’s a reference to a chapter of The Wind in the Willows, a 1908 children’s book by Kenneth Grahame. Barrett’s overall approach to his psychedelic songcraft, as Bebergal notes in his above-mentioned book, is equal parts childlike wonder and nostalgia for the safety of youth, coupled with futurism and mind-expanding visions of distant worlds. The dichotomy here, with its internal push and pull, resulted in great art- but also perhaps played a part in Syd’s undoing. He left the band, as the story went for ages, having lost his mind and having been terrified of fame. Of course, the story is more complicated than that, as are all things- and, getting back to “Lucifer Sam” as an example – it turns out Syd wrote the song about a cat named Lucifer. While this is a bit silly and perhaps undermines my point, it’s also a synchronicity because as I attempt to type this a cat named Lucy – short for “Lucypurr” – is repeatedly attempting to add her own thoughts by walking across the keyboard.
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My Murder Muffin Lucy |
While Pink Floyd did not play at the 1970 Festival, acts that did appear onstage dabbled in the same vaguely occult waters. Donovan was there, with songs such as “Season of the Witch” and his ballad about Atlantis. The Lizard King, Jim Morrison, also appeared with The Doors. Several of the acts were also witnesses to UFO events- Jimi Hendrix, who passed away not long after his performance at the festival, had allegedly been rescued by UFOnauts after his band’s vehicle was stranded in the snows of a New York winter. According to his bandmate from the time, (and the story as told to me by the Reverend StarDoG, via Lemmy Kilmister telling him…) Hendrix seemed to be in telepathic contact with the UFO occupant who managed to warm up the car and release it from the icy hold the snowdrifts had on it. The Moody Blues were also in attendance, and also had an encounter with a flying saucer in the 60s:
Meanwhile, outside of the main stage there existed “Canvas City”, tents set up for entertainment that was indeed free, unlike the fenced in area of Afton Down. On the Canvas City stage underground bands like Hawkwind and the Pink Fairies were experimenting with noise, lights, and dance in a full on sensory assault and undoubtedly, blowing minds. The space rock invented by Hawkwind seemed to fuse the paganesque ritual of the festival with outer space themes, in perhaps a more tongue-in-cheek but also more deliberate way than did Syd Barrett. Though the band would be less commercially successful than some of the others at the festival, their influence and underground following has persisted for decades.
In a failing attempt to cover these ideas briefly, the writer would at this time like to sum up the confluence of elements comprising the festival – there is joy and music and dancing, but also discord and division; mind-altering drugs and other sensory effects; the presence of experiencers, and also the pageantry and ritual presentation – even if only for show – of pagan and occult ideas. Now, finally, we come back around to ghosts and burial sites.
Throughout the U.K. there are ancient earthworks and mounds, and the Afton Downs area of the Isle of Wight (which is today mostly a golf course, I think…) had several barrows, or burial places, around it. Essentially, the festival was sort of taking place in an ancient graveyard. The barrows had been disturbed in the preceding decades, with artifacts moved to the Carisbrooke Castle Museum, in the middle of the island. Not being an archaeologist myself, or even very well versed in English history, my speculation becomes wilder beyond this point- but I’m led to understand that the Isle of Wight managed to fight off conversion to Christianity much longer than the rest of the British Isles- making it to about 800 A.D. The spirits then, of the island and the supernatural forces extant there may have enjoyed more recognition for longer, and a more recent (relatively speaking) history of coexistence with nature in its many forms. There are efforts currently from
local folklorists to re-enchant the island, and reacquaint people with the spooky forces around- including a fog that transports people through time!
So if Sandown Sam was a Psychical Psychedelic Emanation, conjured through magic and produced as thought form from a bad trip only to coalesce with local spirits, be they of the dead or of nature- what would such a poor spirit do? I would think such a situation would be very disorienting for this Frankenstein’s monster of a ghostly clown. The directive during his conjuring though- “Come to the Sabbath” – and heck, maybe he misheard it like I did and named himself Sam! – may have driven him to wander the Isle, in search of a Holy Well to visit on Beltane.
Just such a well allegedly existed just north of Sandown, in a now lost town called Wolverton. The area is currently called Centurion’s Copse, “copse” meaning wooded area. “Centurion” seems to indicate a Roman influence, but, as it happens synchronistically enough, its a mondegreen! “Centurion” was, according to some, a distorted version of SAINT Urian’s. The legend goes that a holy well existed at a church called Saint Urian’s, around which the village of Wolverton bustled prior to the 14th century when it was demolished by invading French forces. The story goes that a mysterious merchant used to frequent the town, and although no one knew where he lived it was thought he had a habitation somewhere in the nearby cliffs. No one in the village ever had success following him as he left. When questioned, he imparted a prophecy – the holy well at Saint Urian’s must be protected at all costs. One day, a sinister and unknown man would enter the village and poison the well, and that would be the end of Wolverton. The villagers were thus warned to stop such a thing from happening at any cost.
Eventually, the prophecy seemed to come to pass- a shadowy figure in gray robes entered the town with some unknown plant, and visited the well. The villagers threw sharp stones at him and killed him, a drop of his blood falling into the well as he fell for the last time. Unfortunately, the interloper turned out to be a holy man on a pilgrimage to bless the well, and the evil of his murder sealed the fate of the town. A villager called Tom followed the merchant out of town following the tragedy, and this time the peculiar man allowed it, even inviting Tom into the cave wherein he dwelt. The cave was well decorated, and phantom music played inside despite the absence of musicians. The cave opened up to a bafflingly large hall, where portraits of the villagers lined the walls, each with a red cross painted on their foreheads. Inexplicably a vast feast appeared on the table, and Tom was invited to eat. Those familiar with fairy lore will recognize these motifs, and Tom became suspicious after no words of grace were spoken and declined the food. When he returned to the village, he found it had been demolished by the invaders and everyone had been killed.
It’s said that Tom lived out the rest of his days as a hermit, in the same cave where the impish old merchant had lived- only now, there was no phantom music or extravagant decorations. He lived out his days in quiet contemplation and reverence, or so the story goes- and the only remaining part of town, the “centurion” of Saint Urian’s church, was moved to a nearby village. The well itself had been demolished, and to this day the copse is taken back by nature- although, it is said, “nightingales never sing” there.
On an enchanted island with a long and storied history, filled with folklore and fogs threatening to whisk one away to “somewhen”- which, in the modern age, has become something of a holiday destination, replete with golf courses and shops, one might expect the permutations of otherworldly entities to only grow stranger. Ancient sites, distorted names and narratives winding their way down through the ages like the echoes of a deafening Hawkwind set inside of a tent culminate in a new mythology, perhaps- and if past traumas can imprint the landscape, why not rock festivals? Perhaps Sam was a ghost, only ghosts are much less straightforward than television leads us to believe. The similarity between his metal hut and the devilish merchant’s cave, with the TARDIS-like “bigger on the inside” warping of dimensions, is worth noting. Sandown and Afton Downs are on opposite ends of the island, but one wonders how much that even matters. Since none of these weird things has ever been definitively explained, the wildest of wild speculations may well bear the closest resemblance to the truth, whatever that is.
The truth is a mottled affair, a patchwork of stories and names we apply to Things. Sometimes these names are misheard, or change over time. Sometimes epiphanies happen under the influence of psychedelics that will never be considered by the straight-laced folks who consider it to be just madness- and sometimes, madness itself is exceptionally insightful. The truth comes in All Colours, and for the discerning weirdo who enjoys tinkering with these modern myths, the best that can be done is to choose the colour that suits them.